G-Star is a Dutch denim fashion brand with a lot of stores in The Netherlands and around the world. Beersnielsen was hired for several reasons; to improve the product presentation, to enhance the brand, reducing the number of fixtures and to make the transition to LED. We designed and visualized the lighting concept and tested the performance of the chosen fixtures in two pilot stores, Groningen and Amersfoort.
In cooperation with Rogier van der Heide.